Gebze Technical University competes with national and international universities together with its academics, administrative staff, students and alumni. One of the keys to success is to have a strong and well-known name that communicates the correct message. The "Gebze Teknik" brand is supposed to accurately identify the identity of the university and remain original throughout our activities. In this sense, the expressions used in the images and communicative resources of the university are designed in a way to reflect Gebze Technical University. All divisions and departments of our university are expected to approach this issue with great sensitivity for the improvement of institutional sense of belonging and use the institutional identity definitions correctly.