As part of its institutional development efforts, Gebze Technical University is revising its hashtag policies used on social media. The butterfly symbol, which appears in our university's logo, serves as a core element of these policies, symbolizing transformation, resilience, and wisdom.

The Impact of Hashtag Use on Brand Awareness

Hashtags are a powerful means for institutions to establish their digital identity and communicate their messages to a wider audience. When used effectively, hashtags enhance brand recognition among target groups and increase brand recall. At Gebze Technical University, hashtags such as #KanatAç and #SpreadYourWings have been adopted to strengthen our institution’s visibility in the digital space and to reflect our leadership in science, technology, and innovation. Strategic use of these hashtags delivers a strong and consistent message to both current and prospective students and staff.

Featured Hashtags

• Primary Hashtags:

○ Turkish: #KanatAç

○ English: #SpreadYourWings

• Secondary Hashtags:

○ Turkish: #BilimeKanatAç, #TeknolojiyeKanatAç, #BaşarıyaKanatAç, #İnovasyonaKanatAç

○ English: #WingstoScience, #WingstoTechnology, #WingstoSuccess, #WingstoInnovation

These hashtags support the "butterfly effect" metaphor, which symbolizes both physical and intellectual transformation, while highlighting themes that align with the institutional identity of our university.

Usage Guidelines

1. Social Media
All content produced under the umbrella of Gebze Technical University is expected to be shared using the primary hashtag #KanatAç. This serves as a cornerstone of our institutional identity and message. The use of #KanatAç for Turkish content and #SpreadYourWings for English content should remain consistent. Secondary hashtags can be used to enrich the content.

Examples:

• #KanatAç #BilimeKanatAç

• #SpreadYourWings #WingstoScience

If new hashtags are created, it is recommended that they follow the established format. However, under all circumstances, the main hashtags #KanatAç and #SpreadYourWings must not be omitted.

2. Design and Institutional Branding
All faculties, departments, and student organizations under the umbrella of our university are encouraged to incorporate these hashtag designs in their content. These should be especially visible in event posters, presentations, and promotional materials to strengthen institutional coherence.

3. E-mail Signatures
Including these hashtags in official email signatures not only enhances brand recognition but also reinforces the university’s professional image.

Let Us Strengthen Gebze Technical University’s Brand Power Together

We invite all units and communities within our university to actively incorporate these hashtags into their social media content and visual designs.

You may access the hashtag designs through our Corporate Identity page.

For further information on usage, please contact the Directorate of Press and Public Relations.