#KanatAç Strategy
Taking inspiration from the butterfly in our logo; we are initiating the "butterfly effect" of change, struggle, and wisdom in the digital world.
Brand Awareness
in the Digital World
Social media hashtags are the most powerful way to deliver a corporate digital identity to large masses. Our established strategy aims to make GTU's pioneering vision in science, technology, and innovation visible in the digital ecosystem.
Not just a tag; a shared call symbolizing a physical and mental transformation: The Butterfly Effect.
Corporate Usage Guide
We invite all our faculties, departments, and communities to amplify this shared voice. Our application areas:
1. Social Media Communication
For all content under our main umbrella, the use of #KanatAç for Turkish and #SpreadYourWings for English is mandatory.
2. Visual Materials
Corporate integrity must be ensured by using our special hashtag designs (logotypes) in event posters, presentation templates, and all printed/digital promotional materials.
3. Corporate E-mail
Using these hashtag designs in corporate e-mail (gtu.edu.tr) signatures strengthens brand perception and supports our professional stance.
Let's Increase Our Brand Power Together
You can download the transparent and vector hashtag logotypes you can use in your posters and presentations from our Corporate Identity page.