Gebze Technical University competes with both national and international universities through the collective efforts of its academic staff, administrative personnel, students, and alumni. One of the key elements of success is possessing a strong, well-recognized name that communicates a clear and consistent message. The Gebze Technical University brand is to accurately reflect the institution’s identity and maintain a distinctive character across all of its endeavors. In this context, the visual materials and language used in the university’s communication channels must consistently represent Gebze Technical University. All units of our university are expected to approach this matter with great diligence in order to foster institutional belonging and to to use institutional identity elements appropriately and consistently.

Our Logo and Its Story

Main Concept
Throughout history, the butterfly has symbolized transformation and resilience. It also signifies intellectual, emotional, and spiritual ascension—an evolution that begins with a caterpillar on the ground and continues in flight through the sky. As such, it represents wisdom and growth.

Complementary Concept
In contemporary contexts, the butterfly is associated with the concept of the "butterfly effect," which symbolizes the journey toward a goal through brainstorming. Brainstorming templates are often designed in the form of a butterfly, with a cluster of ideas surrounding a central objective. This concept reflects problem-solving, perseverance, and success.

Regional Influences
Gebze is home to 76 distinct species of butterflies in its natural habitats. Given this rich biodiversity, the butterfly was deemed an appropriate and meaningful symbol for our university.

Symbols on the Wings
The symbols on the wings represent the transformative power of our university’s education and the elegance of the intellectual growth it fosters in individuals.

Colors

Navy Blue: Symbolizes prestige, stability, strength, and authority.

Yellow: As the color of youth, yellow reflects intelligence, mental capacity, finesse, practicality, rising energy, intellectual thought, and awareness.

Red: Conveys dynamism, determination, perseverance, and happiness.

Office of Press and Public Relations

GTU Corporate Logo

GTU Corporate Hashtags

GTU Corporate Presentation Format

GTU Corporate Identity Guide